When a person thinks of starting a business, many problems arise. Whether it is with money or support from loved ones. Most of the people who start a business start their business by keeping offline customers in mind and what is in demand in their place and that area. Now as technology is coming and as people are getting updated with it, the way of doing business has also been affected. Be it a small business or a big business, everyone is doing business keeping in mind the online customers along with offline customers. This is also important because everyone has data on their mobile and that too within their budget. Now most of the work is also being done online, whether it is playing games, studying, watching movies, or ordering goods online to your home, all work is being done online.
There are many online platforms where you can start your business online and there are many companies that are making a good income from online business. At the same time, there are many online businesses about which people do not even know. Although there are many businesses to start online, but we will talk about the cloud kitchen business.
In the last few years, this concept has become very popular all over the world. The main reason for this is that the money invested in opening a big restaurant is not that much now. Here only food is cooked and then packed and delivered, which reduces the number of employees and cleaning efforts. Many apps are partnering with restaurants, hotels, dhabas, and eateries. Due to this people are getting the taste of food prepared by different chefs, that too while sitting at home.
This is a business in which food is delivered to the customer without any restaurant or shop. Online food delivery has gained a good hold in the market in India for some time now and it is a 15 billion dollar market. One of the biggest reasons for its success is that food delivery has now become fast. Delivery is happening immediately after ordering or within half an hour, due to which people are ordering more and more.
First of all, you have to build an app from where the customer will contact you and you will be able to provide him service. This includes orders, customer feedback, billing, and others. This app will do the work of connecting the customer and you.
The choice of location is important because when it comes to food, the customer expects fast service so that he can enjoy the hot food. For this, you can take a place in the middle of the city or choose some areas where you can make the fastest delivery.
You can start this business with less money, for this you will have to pay attention to the whole setup, meaning you will have to invest in food-related utensils, equipment, ration, kitchen space, freezer, burner, and others.
In case you don't have a big budget, you can start your work by taking equipment on rent. Whether the expenses are less or more if the service is good, more and more customers will join.
To grow your business, you cannot focus on just one app, you will have to look at several different platforms simultaneously. Or you can create your app or website for your business.
If you have your app or website, you will get direct orders and the commission in between will be saved. Your profit will also double.
To start an online kitchen business, GST registration, FSSAI license, Municipal Corporation license, Gumasta, and other documents are required. For this, you can get help from a chartered accountant. Registration of all these can cost at least Rs 10,000.
This is a medium through which you can become a good entrepreneur. For this, keep some things in mind.
- Do not invest too much money in buying space. Decide beforehand whether you want to work from home or by taking a place outside. In case of working outside, take a small space from where you can start your work. Because the customer does not have to come to you.
- Give complete information about the restaurant. Do not forget to give the option of home delivery.
- Provide multiple payment options so that customers do not face any difficulty in making payments.
- Provide good high-class photos of the food along with its complete description.
Generally, there is no right time to start a business. You can start a business anytime. It is important to know how much time you spend on it and how. Currently, due to the coronavirus epidemic, many businesses are at a standstill. At the same time, due to the absence of carts, even the snacks are not available in the market. So it can be said that if you have a taste in your hands and the art of cooking, then now is the right time for your cloud kitchen business.
Now that the whole setup is in place and you are ready to take and deliver orders, it comes to marketing. Why marketing?
Marketing is done so that you can compete with your competitors. You can tell as many people as possible about yourself. The more people know about you, the easier your work will be and the more customers will join you.
If Cloud Kitchen is an online platform, then do marketing online as well. For this, you can keep a digital marketing expert or hire an agency. You can also promote it on social media. Because many users are active on social media. You can promote offers to attract customers. You can solve customer queries and there are many other things by doing which you can make a lot of customers through online marketing.
Every business has its advantages and disadvantages, let's know about this too-
- More profit with less investment.
You can turn your hobby into a business.
- Can start from anywhere.
- Long-term profit is very good.
- Crowds in restaurants and hotels are decreasing, which is affecting their business.
- Due to a decrease in business, maintenance costs are not being covered.
- The food is getting wasted.
- Waiters' jobs are ending.